Introduction StreetHawk supports a myriad of rich Push (Apple APN and Google GCM) and InApp notifications, triggers and content, e.g: Open your registration screen or your offers screen Show then a video inside the App or Launch Youtube externally Send them to the AppStore to Rate or Upgrade your App Plus much more…. This is Keep Reading ..
Simple and Secure Integrations Some sectors (such as banking) are extremely sensitive to customer data outside their own firewall or cloud. We totally get this – previously founding ThreatMetrix to fraud detection for customers makes me pretty aware of what our customers want to share. With StreetHawk we want App developers to be able to Keep Reading ..
If you are constantly iterating your App, you want all your user’s to keep up (if it will improve their experience). Its tough getting upgrades of your App to your latest version because so many Apps are doing it all the time. Heres a few tips to consider. 1. What does my current installed user Keep Reading ..
Getting into Wearables Its no suprise that StreetHawk is staffed with Geeks and so its common to “wander off the path” and get interested in stuff thats just not relevent. We’ll call that therapy On the surface Google’s announcement of the “Android Wear” SDK might seem pretty irrelevent to mainstream business but us geeks can Keep Reading ..
I’ve posted two videos I did for a presentation about user lifecycle and user journey. From my previous posts about iBeacon hype its clear that a lot of people are inspired and confused by the potential of iBeacons and I wanted a simple way to put it in context. The simple truth is that in Keep Reading ..
Making User Engagement Easier Over the last month our awesome backend and front-end teams have quietly added a bunch of new features that help both Developers and Marketers. Our mission is to make user engagement easier for you and that means: meaningful user segmentation visual identification of where churn is happening be able engage users Keep Reading ..
Warning: this is one of those “airline lounge” essays – a brain dump. I’ll get back to normal blogging later today with continuation of the “How to understand who your users are” series. I just spent a few days at Echelon 2014 conference in Singapore. Echelon is a conference specifically bringing together innovative tech companies with Keep Reading ..
The Mumbrella #m360 marketing conference just gets better every year and I’d be there now if I wasn’t stuck in a traffic jam!….Relax….I’m on a bus – not blogging and driving at the same time Because the conference covers a lot of current user stories and panels, I think it superbly covers the “current state Keep Reading ..
If you’re asking this question, then you are not alone. With Most Apps experiencing 70% disengagement in 3months. Most App developers and marketers are asking the same question. The Answer…. ….is contained in these simple diagrams… Click to enlarge Here you get a snapshot of YOUR USERS automatically grouped into ENGAGEMENT SEGMENTS this view alerts you to your high Keep Reading ..