The Explosion of Marketing Automation (on the web) Marketing automation software has exploded in the last few years with solutions integrating with websites and email. Its hard to walk down the streets of San Francisco without tripping over another Marketing Automation startup! But this explosion has run parallel to the growth of mobile. When it comes Keep Reading ..
Paul Kemp is a great podcaster who focusses on the Mobile space and has loads of previous meaty content – its a mix of technical and entrepreneurial content. This link is to Paul’s latest podcast with your’s truly talking mostly about: life as a startup founder capital raising my history leading up to the inception Keep Reading ..
There is a bunch of startup events in Sydney over the next month. So in conjunction with those events, the gang at StreetHawk thought it would be great to have an offer JUST FOR STARTUPS.The offer is 6 months free for up to 100,000 users for qualifying startups, have a look at the PDF here Keep Reading ..
There is a good posts around the web on user retention for websites but Mobile App developers initially focussed for a (long, long) time on “Downloads” as a measure of credibility. Now the App industry is maturing rapidly to understand that every App is a leaky bucket – that you lose users over time and Keep Reading ..
We often get questions from enterprise companies with Apps about how we make it easy to integrate with more specific customer information. At StreetHawk we kind of take the technical details of this for granted because we do it everyday….its just second nature. We didn’t realise that many larger organisations have to: educate their management Keep Reading ..
Linda was interviewed by AdNews editor-in-chief Paul McIntyre about the Mondelez “Mobile Futures” programme with Australian founded startups. Here’s some excerpts: “Mobile Futures gave us the perfect opportunity to ”think big” and articulate the enterprise value of StreetHawk in a complex multi brand retail environment. StreetHawk is an engagement engine for mobile Apps with capabilities Keep Reading ..
Introduction StreetHawk supports a myriad of rich Push (Apple APN and Google GCM) and InApp notifications, triggers and content, e.g: Open your registration screen or your offers screen Show then a video inside the App or Launch Youtube externally Send them to the AppStore to Rate or Upgrade your App Plus much more…. This is Keep Reading ..
Simple and Secure Integrations Some sectors (such as banking) are extremely sensitive to customer data outside their own firewall or cloud. We totally get this – previously founding ThreatMetrix to fraud detection for customers makes me pretty aware of what our customers want to share. With StreetHawk we want App developers to be able to Keep Reading ..
If you are constantly iterating your App, you want all your user’s to keep up (if it will improve their experience). Its tough getting upgrades of your App to your latest version because so many Apps are doing it all the time. Heres a few tips to consider. 1. What does my current installed user Keep Reading ..