About Us
David Jones
Co-Founder & CEO
David is a serial entrepreneur who previously founding CEO of Surfcontrol Email Filter (now WebSENSE) and ThreatMetrix - a Gartner "Visionary" Web Fraud Protection company.
Each of these companies process "big-data" in real-time for actions.
StreetHawk's Engagement Automation continues the tradition - allowing Apps to interact in real-time (or "right-time) with their App users.
StreetHawk is privately and Venture-backed by 500Startups - one of the most active US VCs.
Originally starting as a shopping App, we discovered that location, personal preference & relevant push are the pre-conditions for high engagement.
Retention rates were huge. Only 28% churn over the month - it was exactly the opposite of the norms for most Apps today. But we were too early - before iBeacons we could not prove to retailers we were driving footfall and in-store purchases.
So we added our Automation to existing Retail-based Apps - we were mostly geofence focussed...but they wanted more!
"Can I send a gift voucher if a loyal customer is near the store in the week before their birthday?"
So we built it. Now, StreetHawk is by far the most comprehensive Automation platform for Apps & Mobile Web.