StreetHawk is privately and Venture-backed by 500Startups - one of the most active US VCs.
Originally starting as a shopping App, we discovered that location, personal preference & relevant push are the pre-conditions for high engagement.
Retention rates were huge. Only 28% churn over the month - it was exactly the opposite of the norms for most Apps today. But we were too early - before iBeacons we could not prove to retailers we were driving footfall and in-store purchases.
So we added our Automation to existing Retail-based Apps - we were mostly geofence focussed...but they wanted more!
"Can I send a gift voucher if a loyal customer is near the store in the week before their birthday?"
So we built it. Now, StreetHawk is by far the most comprehensive Automation platform for Apps & Mobile Web.
Drag and Drop Campaigns have made it simple to automate reach to my users
Not only can I deliver transactional or lifecycle push but I can see the performance and then optimize