Latest Posts

Jan 16

Push Notification Open Rates – Good, Bad or Brand?

Push notifications are now so over-whelmingly used that open rates have steadily dropped over the years. What was originally an esoteric piece of infrastructure has become commonplace with companies like StreetHawk giving non-technical marketers and product managers the ability to engage users without writing code. Do you want the good news or the bad news?


Sep 5

Podcast: Chatbots vs Mobile Apps

In this podcast series we ask experienced Appreneurs for one success story and one fail but in this episode the format is slightly different get a better understanding of Facebook’s drive to get Chatbots as a centre-piece of Mobile Engagement. When are Chatbots a better solution than Apps? What are the technical pros and cons


Jul 25

SC Moatti shares the 3 rules of Mobile App design

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind. Here are 3 rules: The best mobile products are


Jun 28

Apple App review guidelines comic

I came across this today and thought it was worth sharing. Its a comic that is stunningly done (artwork) and the content is factual. 36 Pages worth reviewing to sanity check your Apps…or even just for entertainment! The author is Madefire who seem to be an App developer who do comics and motion books in


May 24

How to Increase Mobile Engagement w/ Science feat. Duolingo & 8tracks

Here are some highlights from this weeks Mobile Growth Meetup in SF. The presenters were: Dina Chaiffetz, Director of Product Strategy @ Prolific Interactive. If you want to learn more from Dina, checkout out recent podcast with Dina talking about user psychology. Gina Gotthilf, VP of Growth @ Duolingo Andrea Slobodien, Product Lead @ 8tracks A great introduction into


Apr 29

Analytics for Growth – Tobias Vogels from Flurry

In this podcast series we ask experienced Appreneurs for one success story and one fail. Tobias covers the new features in Flurry – its had some huge improvements in the last few months and its awesome that its fighting back. Tobias also talks about some of his wins & fails at startups prior to joining


Apr 12

The Phenom App user acquisition machine

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast, Brian Verne, Co-Founder & CEO of Phenom talks about their App and customer acquisition. Phenom is an iOS App for Athletes to to show off their gear and game. Brian covers their


Apr 4

The Art and Science of Personalizing Mobile Apps

Here are Linda’s notes from the “The Art and Science of Personalizing Mobile Apps” meetup at General Assembly in San Francisco (Bush St.) The panel was a bit different, these folk seemed more product focussed – the people who were actually DOING the work, so the quality was high. The companies on the panel were: Doctorondemand


Apr 4

Dina Chaiffetz from mobile-first agency “Prolific Interactive”

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast, we learn what a mobile-first Agency like – Prolific Interactive brings to the table for their clients. Dina Chaiffetz from Prolific talks about life in startups, thru acquisition by Angie’s List and


Mar 23

Mobile Growth: MyFitnessPal

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast – MyFitnessPal. Nick Crocker from MyFitnessPal talks about the journey of mobile growth to 165Million App users. The big takeaways from this talk are: The power of “first-mover advantage”. MFP was early