LBS Gives Companies Eyes On Rivals

Feb 5

LBS Gives Companies Eyes On Rivals

One of the interesting uses of location data is not just to target consumers with that mythical Starbucks coupon as they pass by. Companies will increasingly use location data to find when a consumer is at a rival’s location, giving the company important insight about consumer habits, the effectiveness of the company’s marketing efforts and options to reach out to a consumer when shopping with a competitor.

The article below provides an insight into a possible future:

http://gigaom.com/2010/12/28/location-data-gives-companies-eyes-on-rivals/

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