Most important local information?

Aug 18

Most important local information?

About brands… Sales and Promotions!

JiWire just released a survey and found 53% of the “on-the-go” (smarphone, tablet etc) U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals.

For those under 34, this figure jumps to 60%. In the U.K., this figure rockets to 69%.

When consumers were asked what they thought the most important information about a brand was, when near a retail store or product’s location, they responded by saying ”Sales and Promotions.” This ranked higher than customer reviews, directions, product info and availability and even coupons.

When it comes to proximity-based marketing, however, there were some differences in opinion. 29% said they want to receive sales and promotions within one mile of a store, while 24% want promotions within 10 miles of a store.

After attending ADMA Forum, whose speakers main points included embracing multi-channel marketing, it is important to note that  38% still prefer email, while 22% prefer the web and only 19% said they want to get deals via “mobile apps.” Only a small 2% preferred receiving deals through SMS. (Although this figure seems to be in contradiction to other reports I have seen, however the audience may have been all mobile users, not just ‘on’the’go’ users’).

Deal sharing has increased during that same time, up from 62% in Q1 to 75% in Q2. Deals are shared over email, by word-of-mouth and using social media tools.

92% of consumers purchase at least one local deal per month, with 78% spending $50 or less per purchase.

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