3 UK Companies Top Retail m-sites

Dec 6

3 UK Companies Top Retail m-sites

From a development point of view Sri and David my co-founders at StreetHawk have been working very hard (and successfully) to build a product that loads fast – a hard feat when your app is picture heavy and you are serving those pictures based on shoppers’ preferences, where they are physically located and retail inventory.

If you are too slow to meet customer’s expectations then you are not going to survive in the mobile space for long. With 50% of  all apps being abandoned on average after 3 or fewer uses, the fight is on to make your app or m-site as useful or entertaining as possible, or be lost in the fray.

If you are a big brand, then you are going to attract a good audience on mobile. But are you going to keep them coming back if you are not optimised for mobile? Not likely.

Keynote System’s ranked m-commerce sites globally based on factors such as load time and success rates. The top 3 were all British companies, and I was glad to see M&S trumped. You only have to visit the UK to see how much this brand is loved, and with their ‘Plan A’ I find them a truly inspiration company.

M&S, Tesco and Next top global m-commerce rankings

British retailers make up three of the four top-ranked m-commerce sites in Keynote System’s latest Mobile Retail Index World Edition. All three are powered by mobile platform firm Usablenet.

by Helen Leggatt, BizReport 2 December 2011

Keynote Systems’ Mobile Retail Index World Edition ranks global m-commerce sites based on key performance indicators such as load time and success rates. The latest index shows that British retailers are leading the way in m-commerce.

Marks & Spencer is the number one ranking retailer with a load time of almost half that of the average – 4.86 seconds versus an average 9.55 seconds. The department store also registered a 100% success rate (average 92.72%).

In third place globally is supermarket Tesco with a 5.88 second load time and another 100% success rate.

Next ranked fourth with a slightly faster load time than Tesco but a less than perfect success rate (98.85%).

Mobile platform company Usablenet powers the above three British retailers plus many more in US. The firm released mobile retail figures from across the pond in the US earlier this week. Their data shows that mobile traffic to many of the retailers they manage, including REI and JCPenney, was heavier on Thanksgiving Day than on Black Friday.

Mobile traffic was found to be up 160% from the same period in 2010.

Why? Because, says the mobile platform firm, people were spending the day seeking out deals ahead of visiting stores on Black Friday.



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