Everyone’s interest: Pinterest

Feb 16

Everyone’s interest: Pinterest

An infographic was released recently by visual.ly which shows the differences between the users of Pinterest in the UK and US.

Personally, I wouldn’t make too much of it at the moment. I think what the infographic clearly shows is that UK users (200k compared to the US’s 12m) are just early adopters. Overtime I think the stats will be similar.

Having said that, coming from a publishing background that was focused on consumer hobbies and entertainment, the US (along with Germany) always skewed high for craft so perhaps we will find that the ‘pinterests’ of countries will just reflect the broader trends we have always known.


P.S. Sorry about the spelling mistake earlier for Pinterest – it was how my brain remembered it. Doh!



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