Get Users Back Into App! – Retention, Churn and Engagement

Mar 4

Get Users Back Into App! – Retention, Churn and Engagement

This presentation gets plenty of hits on slides are each week so takes look if segmenting, targeting and engaging users is important to you! (Yep that’s everyone)

The key points are points relate to the size of the App market and the incredible competition on many fronts (acquisition, social, features, Appstore Optimisation and of course Customer Engagement).

Not much of this is quantifiable on the backend systems and none of it is actionable with Google Analytics. So we show how to engage and iterate in a rapid and resource efficient manner.

From a marketers or product managers perspective, this being able to test user responses to communication without the ball-and-chain of the product release cycle. Let marketing be agile too!

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