Special offers get mobile users to opt in

May 23

Special offers get mobile users to opt in

What’s the top reason US mobile device users will sign up with a brand to receive mobile marketing messages? Deal-seeking, of course—in November 2013 research from Responsys, the No. 1 motivation was to receive special offers and promotions, and the No. 2 slot went to news about other sales.
Offering discounts will do more than get mobile users on your opt-in list, though. It’s also the primary driver of actions taken after seeing mobile marketing messages, according to the same research…. Read more
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This post appeared in emarketer.com

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