Mobile Archives - StreetHawk

Jul 25

SC Moatti shares the 3 rules of Mobile App design

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind. Here are 3 rules: The best mobile products are


May 15

App product market fit needs brutal focus

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Tim Bull is CTO of MixBit, the latest startup of Youtube founder Chad Hurley. Mixbit are on the new wave of Apps that are doing collaborative video – a capability is only


May 4

Acquire enough users to learn your App’s weaknesses

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Logan Merrick, CEO of App development company Buzinga tells some stories of success and fail from customers. As a development shop they have gravitated from “cool” apps to Apps that are game-changing


Apr 26

1 big thing went wrong when launching our App – Dain Hedgpeth of Skater

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast Dain Hedgpeth talks about the launch of Skater App – this App has these accolades: Nominee Best Mobile Game – 2015 IGN Black Beta Select Awards Nominee Best Sports Game – 2015


Mar 19

StreetHawk announces Xamarin Cross Platform support

Xamarin’s cross platform App creation solution enables mobile developers to quickly and easily create applications on iOS and Android devices. However, once an application is released, most of them suffer from the challenge of keeping users in the App. “Once a user installs your App, you now have the power to engage users through the


Feb 17

2 User Acquisition Tips for B2B Mobile (Podcast)

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Glen Coates, CEO of Handshake. Handshake is an App and a platform for sales order entry – typically for Wholesalers dealing with retailers instore or at tradeshows. Glen shares how their App


Apr 23

3 things I hate about the iBeacon hype

iBeacon Inverted Value Pyramid iBeacon news is everywhere and changes in IOS 7 updates are making good news fodder but I want to clarify some real “value” points about iBeacon solutions. I’ll call this theĀ “inverted value pyramid” This pyramid helps you decode the value of iBeacons in a business, brand, promotor or an App developer


Mar 6

Reduce churn and re-engage users

Ever since the early days, when studies showed that 26% of Apps are only opened once, “churn” has hung like a shadow over the economic viability of Apps for B2C companies. But even as Apps become more sophisticated, interfaces improve and user experiences are optimised, churn remains as high as it has ever been, leading


Mar 4

Get Users Back Into App! – Retention, Churn and Engagement

This presentation gets plenty of hits on slides are each week so takes look if segmenting, targeting and engaging users is important to you! (Yep that’s everyone) Get Users Back Into Your App! – Retention and Engagement from David Jones The key points are points relate to the size of the App market and the


Aug 30

Your Mobile App is a leaky bucket. Why Retention is critical for apps

When you think about the size of the SEO industry, you realize the power of organic search as a cost saving tool in acquiring users. With organic you have your content out there working for you 24x7x365 and some growth hackers advocate surfacing as much as possible of your data – see slide 12 of