podcast Archives - StreetHawk

Sep 5

Podcast: Chatbots vs Mobile Apps

In this podcast series we ask experienced Appreneurs for one success story and one fail but in this episode the format is slightly different get a better understanding of Facebook’s drive to get Chatbots as a centre-piece of Mobile Engagement. When are Chatbots a better solution than Apps? What are the technical pros and cons


Jul 25

SC Moatti shares the 3 rules of Mobile App design

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode, SC who is the best selling author of “Mobilized” shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind. Here are 3 rules: The best mobile products are


Apr 29

Analytics for Growth – Tobias Vogels from Flurry

In this podcast series we ask experienced Appreneurs for one success story and one fail. Tobias covers the new features in Flurry – its had some huge improvements in the last few months and its awesome that its fighting back. Tobias also talks about some of his wins & fails at startups prior to joining


Apr 12

The Phenom App user acquisition machine

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast, Brian Verne, Co-Founder & CEO of Phenom talks about their App and customer acquisition. Phenom is an iOS App for Athletes to to show off their gear and game. Brian covers their


Apr 4

Dina Chaiffetz from mobile-first agency “Prolific Interactive”

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast, we learn what a mobile-first Agency like – Prolific Interactive brings to the table for their clients. Dina Chaiffetz from Prolific talks about life in startups, thru acquisition by Angie’s List and


Mar 23

Mobile Growth: MyFitnessPal

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast – MyFitnessPal. Nick Crocker from MyFitnessPal talks about the journey of mobile growth to 165Million App users. The big takeaways from this talk are: The power of “first-mover advantage”. MFP was early


Dec 21

Podcast: Better onboarding by recording sessions

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Kishan Gupta is CEO of UXCam discusses how most Apps don’t really know how their users experience the App UI. Kishan had an idea to get better feedback to developers and product


Sep 14

Tuning Acquisition of App Users

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Arsen Pereymer, Founder & CEO of Mobiquire.com talks on ASO, Games, Bursting downloads, planning for launch and why the App is just 30-40% of the full picture in App success. Engagement Score


Sep 14

GrowthHack downloads with Appstore Optimization

In this episode of the Mobile Engagement Podcast, a completely different approach. Often at 500 Startups we have entrepreneurs give presentations. So I recorded this presentation from Aykut, the CEO of Mobile Action as I knew he’d have a lot of wisdom in Appstore Optimization (ASO). It’s a long presentation on ASO tips and techniques


Jun 30

Fraud Protection in Mobile Transactions

In this episode of the Mobile Engagement Podcast, we’ve got a slight format change – I was in San Jose for a ThreatMetrix board meeting and took the opportunity to talk with Dean Weinert of ThreatMetrix who runs their Mobile SDK product for Fraud Protection. Dean fills us in on common fraud protection use-case including