QR Codes Archives - StreetHawk

Jan 11

Podcast: App engagement to millions of users (Walmart Savings Catcher)

In this podcast series we ask experienced Appreneurs for one success story and one fail. Stuart Argue is one of the core technologists that drove Walmart’s eReceipts Platform, in this talk he shares insights from rolling out the Savings Catcher App that had engagement to millions of users within a few months of launch. A

May 14

Aussie use of mobile stats

A great new report from TNS that profiles 46,000 people in 56 countries around the world – including ours! As with my post last week, if we compare our stats to the US’s, there really is very little difference. Other than activities like scanning QR codes, we usually out-hit or are line-ball the US every

Jan 6

21% share,18% purchase after QR Scan

To begin with the reports in 2011 of QR use were pretty low. Sometimes you wondered whether QR codes were just a storm in a teacup. It seems that the tide has changed – at least in the US. 70% of respondents to Chadwick Martin Bailey’s survey found that scanning was an easy process, and

Sep 29

Branded QR for CRM – Ralph Lauren

Sorry, I am lazy today. This one from Luxury Daily and Mobile Marketer Daily email. And to my first blog post of today, naughty Barney’s in NYC for execuing a print campaign with QR codes, when their site was not mobile optimised! Doh! How customized QR codes can drive CRM By Rachel Lamb Luxury brands

Sep 29

Zappos use of QR: Multi-C Best Practice

Another one from Mobile Commerce Daily. I think this is a really good way of using QR codes – create consumer engagement, and provide a clear and strong call to action. I was SO DISAPPOINTED with the Sportsgirl QR campaign earlier this year – who cared, there didn’t seem to be any relevent content, and