Retail Archives - StreetHawk

Apr 4

Dina Chaiffetz from mobile-first agency “Prolific Interactive”

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast, we learn what a mobile-first Agency like – Prolific Interactive brings to the table for their clients. Dina Chaiffetz from Prolific talks about life in startups, thru acquisition by Angie’s List and


Jul 27

Why App Deeplinks give Retail, Real Estate, Brands Superpowers

Generally we don’t see paradigm shifts until it’s too late. Right now, content rich Apps such as Retail and Real Estate Apps can access Viral Superpowers previously unavailable to give users the ultimate experience and drive organic acquisition. So what does a Super Powered App look like? You access engagement and location intelligence to give


Feb 17

2 User Acquisition Tips for B2B Mobile (Podcast)

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Glen Coates, CEO of Handshake. Handshake is an App and a platform for sales order entry – typically for Wholesalers dealing with retailers instore or at tradeshows. Glen shares how their App


Feb 12

Why we rewrote Beacon handling on Android

Last week we gave a presentation on this subject for Android developers. Warning: this is for geeks! iOS iBeacons vs Android Beacons Its a little amusing as an outsider but iBeacon is an Apple Trademark and can’t be referenced in Android, Windows or anything else context. So we use the term “Beacons”. On iOS8 iBeacons


Jan 11

Podcast: App engagement to millions of users (Walmart Savings Catcher)

In this podcast series we ask experienced Appreneurs for one success story and one fail. Stuart Argue is one of the core technologists that drove Walmart’s eReceipts Platform, in this talk he shares insights from rolling out the Savings Catcher App that had engagement to millions of users within a few months of launch. A


Jan 6

Podcast: Mobile Retail Stakeholders and Onboarding Fails

In this podcast series we ask experienced Appreneurs for one success story and one fail. You get actionable ideas for your Apps in just 14 minutes! This is part 2 of an interview with Henry Cho. To recap, Henry is a UX guy with over 10 years in Mobile UX and has been the design


Jun 4

Mobile Marketing Automation

The Mumbrella #m360 marketing conference just gets better every year and I’d be there now if I wasn’t stuck in a traffic jam!….Relax….I’m on a bus – not blogging and driving at the same time 🙂 Because the conference covers a lot of current user stories and panels, I think it superbly covers the “current


Apr 23

3 things I hate about the iBeacon hype

iBeacon Inverted Value Pyramid iBeacon news is everywhere and changes in IOS 7 updates are making good news fodder but I want to clarify some real “value” points about iBeacon solutions. I’ll call this the “inverted value pyramid” This pyramid helps you decode the value of iBeacons in a business, brand, promotor or an App developer


Mar 13

IOS 7.1 update for iBeacons

Just a quick note that follows up our recent semi-technical presentation on the current state of iBeacons on IOS and Android. With the release of IOS 7.1 it makes a fantastic change that allows iBeacons to be monitored even after an application is killed (not just when foregrounded or backgrounded). This is a nice side-effect


Aug 30

Your Mobile App is a leaky bucket. Why Retention is critical for apps

When you think about the size of the SEO industry, you realize the power of organic search as a cost saving tool in acquiring users. With organic you have your content out there working for you 24x7x365 and some growth hackers advocate surfacing as much as possible of your data – see slide 12 of