User Experience Archives - StreetHawk

May 4

Acquire enough users to learn your App’s weaknesses

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Logan Merrick, CEO of App development company Buzinga tells some stories of success and fail from customers. As a development shop they have gravitated from “cool” apps to Apps that are game-changing


Apr 7

Predictive App Marketing in Action

The StreetHawk mission has always been to “add value” to marketers, developers and App users in real-time. With my background at Surfcontrol and ThreatMetrix its in my DNA to build companies that use big-data and real-time action to add value to customers. At ThreatMetrix our goal was to score fraud decisions in milliseconds when a user


Mar 25

How I got 4 Apps in Top 100 of Appstore – Podcast

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Brandon Cowan is CEO of CrazyDog Apps, and he had his first Top 100 Appstore hit at the age of 16! Now 21 years old, Brandon has built a company that had had


Mar 19

150 UX iterations with key users optimized mobile app design

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Roger Killen is CEO of VitalPac, an App that is saving lives in hospitals. I’m always interested to interview developers of B2B apps because I truly believe that its the second and


Feb 24

Getting InApp purchases right and wrong!

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast: Independent App developer Graham Dawson has been releasing Apps since 2009 and makes a living entirely from paid App revenue. Hear his lessons about inApp purchases, price setting, how he got featured


Feb 5

App.io’s journey to a valuable customer segment after dropping 10,000 Apps

In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of Mobile Engagement Podcast: Ed Dowling, Co-Founder of App.io (was Kickfolio). App.io is a platform for App Developers to stream instances of their App in the cloud. Ed talks about how they “went-wide” initially and attracted thousands


Jan 29

Podcast: How building games helped drive B2B App engagement

In this podcast series we ask experienced Appreneurs for one success story and one fail. Jindou Lee is CEO of B2B App company Happy Inspector; a leading Data Collection Platform for mobile. Their Mobile App on iPad and iPhone handles inspections, audits, checklists and compliance in Real Estate, Hospitality and Government and delivers all the collected data to the


Jan 23

A better way to do App Permissions on iOS

The problem: users typically deny app permissions requests Users are fatigued with permission requests when they freshly install your App – so they decide “NO” before knowing value of “YES” and you’ll never get them back!). The big, big problem: Its hard to reverse that decision – its tough, tough, tough to get users to


Jan 11

Podcast: App engagement to millions of users (Walmart Savings Catcher)

In this podcast series we ask experienced Appreneurs for one success story and one fail. Stuart Argue is one of the core technologists that drove Walmart’s eReceipts Platform, in this talk he shares insights from rolling out the Savings Catcher App that had engagement to millions of users within a few months of launch. A


Jan 6

Podcast: Mobile Retail Stakeholders and Onboarding Fails

In this podcast series we ask experienced Appreneurs for one success story and one fail. You get actionable ideas for your Apps in just 14 minutes! This is part 2 of an interview with Henry Cho. To recap, Henry is a UX guy with over 10 years in Mobile UX and has been the design